12 green Instagram influencers to follow for true inspiration

Make your Insta feed a little more eco-friendly

We all spend a lot of time scrolling through social media, so why not add a bit of sustainability know-how to the mix? These fab eco-influencers have loads of tips, advice and insight on everything from waste-free cooking to low-impact fashion, to help you live a greener life.

1. Alice Aedy – @aliceaedy

Alice Aedy is a climate justice documentary filmmaker and photographer, as well as the founder of Earthrise Studio, a youth-led media platform sharing educational, thought-provoking narratives about the climate crisis. Her Instagram account takes followers behind the scenes of her work, acting as an inspirational springboard for change. 

2. Max La Manna – @maxlamanna

Max La Manna is a zero waste New York chef, sustainability advocate, environmentalist and author. His Instagram account is full of easy-to-cook recipes that help to reduce food waste – and when we say easy, we mean easy. Think cauliflower rice in just five minutes, no-bake pumpkin pie and delicious one pot curries and pasta dishes.

3. Venetia La Manna – @venetialamanna

Venetia La Manna is a broadcaster, slow fashion campaigner and co-founder of Remember Who Made Them – a campaign to support the garment workers that make the clothes we so often take for granted. Venetia is well known for challenging fashion brands on their unethical practices, and her feed is full of surprising (and often shocking) fast fashion stats, as well as plenty of inspiration for more sustainable dressing.

4. The Travel Project – @the.travel.project

Our feed is brimming with positive solutions for the climate crisis, including informative infographics, easy sustainable swaps, and tips for living a low impact life 

Proving plane free travel can still be full of adventure, The Travel Project inspires people to get out and explore more of what’s on our doorstep. They provide tips on weekend and week-long adventures around the UK to suit a range of budgets. From foraging in Pembrokeshire and tree houses in Scotland to canoeing the Thames, there’s plenty of ideas to help you plan your next staycation.

5. Bea Johnson – @zerowastehome

Dubbed ‘the mother of the zero waste lifestyle’, Bea Johnson is author of the bestselling book Zero Waste Home, and has lived ‘trash free’ since 2008. Her gorgeous Instagram feed shatters misconceptions associated with the zero waste lifestyle, and provides plenty of easy-to-follow advice for waste-free living, as well as verified facts on the positive impact doing so has on the planet.

6. Mikaela Loach – @mikaelaloach

Climate justice activist Mikaela Loach has recently been named as one of the most influential women in the UK climate movement. At only 25, she’s already taken the UK government to court to challenge the subsidies and tax breaks it gives the fossil fuel industry and written the book “IT’S NOT THAT RADICAL: Climate Action To Transform Our World”. She uses her Instagram platform to provide hope that we can build a better world; encouraging us to tackle the roots and oppressive systems to make the climate movement a more accessible space.

7. Simply Sustainable Living – @simply_sustainable_living

As the name suggests, Simply Sustainable Living is all about providing simple tips and tricks on how to live more sustainably. From gardening and upcycling, to second hand shopping and sustainable swaps, Em from Simply Sustainable Living shares simple everyday changes you can make to live a bit greener.

8. Lauren Singer – @trashisfortossers

Lauren Singer is a major name in the zero waste movement, well-known for her claims that she’s collected all the waste she’s created since 2021 in a single 16oz mason jar. Her feed is full of useful, practical tips on living with less waste, as well as reading lists, must-watch documentaries, sustainable product swaps and entertaining interviews with other environmental activists.

9. Ali Clifford – @incredibusy

A sustainable marketing consultant by trade, Ali Clifford uses her Instagram feed to share snippets of how she’s living more sustainably. As the founder of @sogoodineveryway, expect lots of tips on how to avoid landfill by repairing what you have from clothes to wheelie bins.

10. Lizzie Carr – @lizzie_outside

Outdoors adventurer Lizzie Carr is the founder of Planet Patrol, a campaign designed to eliminate single use plastic and tackle litter in our natural spaces. A respected paddle boarder, Lizzie’s feed is full of plastic pollution-busting tips and tricks, as well as inspiring calls to action to preserve our beautiful great outdoors.

11. Emma Slade Edmonson – @emsladeedmonson

Dubbed the ‘slow fashion og’ and one a Forbes100 Environmentalist, Emma Slade Edmonson’s stylish feed is full of great outfits with tips on how to rewear your wardrobe, shop second hand and find the best rentals. Great for inspiring those who want to cut back on high street shopping and dress more sustainably.

12. One Home – @ouronehome

Okay, so we’re not an influencer per se, but if you want to give your Insta feed a green makeover be sure to follow One Home. Our feed is brimming with positive solutions for the climate crisis, including informative infographics, easy sustainable swaps, and tips for living a low impact life that will help protect the planet – our one home – for us and all the generations to come.

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